Case Study

Case Study: Tibrio helps insurance client double lead volume

Monday, March 4, 2019

The Challenge:

A client in the insurance vertical needed a consistent lead data source to power their call center. The leads were required to meet stringent quality thresholds and be fully TCPA compliant because of the heightened regulatory environment within the insurance industry. Finding a partner who could offer consistent, quality leads has been a critical challenge.

The Solution:

Along came Tibrio! We were able to offer a consistent, high-quality lead solution for this client. By running a combination of co-reg and link-out traffic, we were able to build a meaningful program that was fully TCPA compliant. The scale that Tibrio has been able to deliver without sacrificing quality impressed the client. Previous experience buying co-reg leads led to lackluster results: a break-point where quality degraded completely at a certain volume threshold. This has not been the case with our lead traffic, which has consistently remained high quality and grown significantly during the 18+ month partnership. Additionally, our service-oriented approach to solving any issues that arise was described as “a breath of fresh air” by the client.

The Results:

With our help, this client was able to double their lead volume. This has lead to a 120% increase in customer contacts and as a result, more billable call revenue.

Monday, March 4, 2019